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The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien.

by Kapferer, Jean-Noël | Bastien, Vincent.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 KA LU.

The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

by Kapferer, Jean-Noël | Kapferer, Jean-Noël. Strategic brand management.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA. : Kogan Page, 2004Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8343 KA NE.

The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

by Kapferer, Jean-Noël.

Edition: 4th ed., New ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2008Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8343 KA NE.

The luxury strategy : break the rules of marketing to build luxury brands Jean Noel Kapferer and Vincent Bastien

by Kapferer, Jean Noel | Bastien, Vincent.

Edition: 2nd ed.Material type: book Book Publisher: London ; Philadelphia, PA : Kogan Page, 2012Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Tardis 658.8 KA LU.

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